Social Media marketing includes various activities, such as content creation (posts, images, videos, and stories), community management (responding to comments and messages), influencer partnerships, and paid advertising features on social media platforms. Since each social media platform has a unique user base and features, marketers must adapt their SMM strategies to the platform and target market.
SMM's capacity to promote two-way communication between brands and customers is among its main advantages. Utilizing social media platforms allows businesses to engage with customers, address their queries and grievances, and humanize their brand, increasing customer loyalty and trust.