Retargeting vs. Remarketing: Which One Converts Better for eCommerce?

Retargeting and remarketing are powerful strategies used to re-engage potential customers, but they differ in approach. Retargeting focuses on displaying ads to users who’ve previously visited your website, while remarketing often involves email campaigns targeting past customers or abandoned carts. Both aim to boost conversions, but their effectiveness depends on your goals and audience behavior. Arihant Webtech, a leading e-commerce website design company in Delhi, India, integrates these strategies into smart web designs to help businesses maximize ROI and customer retention through tailored user journeys and data-driven marketing.

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